VisitsTracker › Comparisons › vs Badger Maps
VisitsTracker vs Badger Maps
Badger Maps is a route and territory planner for field sales, and a good one. It is built to decide where a rep should go. We are built to record where they went, which is a different job and a much cheaper one.
Competitor claims are taken from their own published documentation, dated below.
The short version
Which of us you should buy.
Straight answer
If your problem is that reps drive inefficient routes and you want the day planned for them, buy Badger Maps: route optimisation is their whole product and we do not compete with it. If your problem is that you cannot tell what actually happened after the day, we cost a fraction of it and answer that instead.
Where they win
Where Badger Maps is the better choice.
Leading with this because a comparison that finds no merit in the alternative is marketing, and gets read that way.
Route optimisation is the product
Multi-stop route planning, resequencing and territory design are what Badger is for, and it is mature. We plan nothing: we take the day as it happened.
Territory design and lead routing
Territory management and lead routing are separate published modules with assignment rules and address-to-territory matching. We have no equivalent.
Deep CRM integration
Badger is built to sit on top of a CRM and write back to it. We export, and we are honest that this is a thinner integration story.
Colour-coded prospecting on a map
Filtering and colourising accounts on a map to decide who to call on next is genuinely useful for a rep planning tomorrow, and it is not something we do.
Side by side
The difference, in one table.
| Badger Maps | VisitsTracker | |
|---|---|---|
| Published price per user | $58/mo annual, $69 monthly | $4 per tracked seat plus $19 workspace |
| Admin and office seats | Priced as users | Free |
| Route optimisation | Yes, the core product | No |
| Territory management | Add-on, $20 per territory | Not offered |
| Visit recorded without the rep acting | Not published | Yes, from time inside the boundary |
| Duration on site | Not published | Arrival, departure and duration per call |
| Mock-location detection | Not published | Detected, marked, excluded from totals |
| Customer-facing proof | Not published | Standing link per customer |
| Free trial | 14 days | 7 days, no card |
“Not published” means we could not find a public claim either way, not that the feature is absent. Ask them, and treat our unsourced rows the same way.
01 · Two different jobs
One decides the day. One records it.
Badger answers “where should this rep go tomorrow?” That is a planning problem and they are good at it. We answer “what did today turn into?”
- An optimised route is a plan. A visit record is what happened, including the stops the plan did not contain.
- Plenty of teams need both, and running us alongside a planner is a normal setup.
- We do not optimise routes and will not pretend to.
The last two rows are the ones a plan on its own cannot produce.
02 · What it costs at ten reps
The arithmetic is not close
Badger publishes $58 per user per month billed annually. Ten reps is $580 a month before any add-on, and territory management, lead routing, insights and gamification are all published separately.
- Ten tracked reps with us is $40 plus the $19 workspace: $59 a month.
- Managers, admins and auditors cost nothing on our side and are billable users on theirs.
- Source: badgermapping.com/pricing, read 15 August 2026.
We are not the better product for planning a route. We are an order of magnitude cheaper for knowing what the route turned into.
03 · What a record has to survive
The number in the CRM is the thing being questioned
Coverage figures get used in reviews and in board packs. Ours are built to be looked at closely, which means the readings behind them carry a verdict.
- Faked positions are detected on the handset, marked, and never counted toward a call.
- Every call opens to the readings it was drawn from, so a number can be checked rather than believed.
- Reps can read and export their own record, which is what makes the whole thing survivable internally.
Straight answers
Questions people ask.
Does VisitsTracker optimise routes?
No. Badger is the better buy if that is your problem, and we would rather say so than sell you something we have not built.
Can we run both?
Yes, and some teams do: plan with one, record with the other. They do not conflict, because one runs before the day and the other during it.
Is Badger Maps more expensive?
On published prices, substantially. $58 per user per month billed annually against $4 per tracked seat plus a $19 workspace. Their price includes route optimisation, which is a real product we do not have.
Do we need a CRM?
Not for us. Badger's pricing page states every user must have a corresponding CRM account. We work with no CRM at all, and export into one if you have it.
Which is better for a team of five?
If they drive complex multi-stop days, Badger will save them time on the road. If the argument in your business is about what happened rather than what was planned, we answer that for about a tenth of the price.
The relevant pages
What this looks like in the product.
Run both for a week.
Put each on one phone, work a normal week, and compare what comes out. That tells you more than either of our websites.
Written 2026-08-15. Competitor claims come from their own documentation and pricing pages on that date and may have changed. If we have something wrong, tell us at support@visitstracker.com and we will correct the page.